How to Create Group Boards and Why You NEED Them

Joining other people’s group boards on Pinterest is very important.  But a much BETTER strategy is to create your OWN group boards.  Why?  Well, for one thing, you can be kicked off other people’s boards, but on your own boards, you can pin whatever you like, as often as you want.  

Also, it gives you a LOT more visibility and will bring you a lot more Followers.  It’s one of the few ways to guarantee you’ll get more Pinterest Followers.  Don’t believe me?  I have a number of very successful group boards and they regularly bring me in about 600 new Followers a month.  You can find me on Pinterest at AdriansCrazyLif

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If you haven’t guessed it, I am a big geek when it comes to Pinterest.  I work as a Pinterest consultant and VA to a number of bloggers and other businesses and I am an enthusiastic pinner myself.  And I’m happy to share some of the secrets I’ve learned along the way.  Group boards are one of the few ways to get a big advantage on Pinterest – not only with getting Followers, but getting more visibility for your account AND your pins.

Why group boards need to be an important part of your Pinterest Strategy.  

Having your own group boards helps people to recognize you as an authority in your field.  You aren’t just a face in the crowd anymore – suddenly people are paying attention you YOU and what you are pinning. 

It also helps you to get better visibility on the site.  Here is an example of one of my Group Board Covers.  It was very carefully designed for maximum visibility and branding.  I may invite someone to 8 or 10 of my group boards and usually, they will accept.  If you see a whole string of these identical covers on someone’s profile, you’d better believe you’re going to start wondering what is up and you might come over to check them out.  Boom!  Instant visibility for me on hundreds of different profiles.  It’s like putting a blue advertising sign for your business in every yard in your neighborhood – sooner or later, people are gonna take notice!

Pinterest Group Board Cover

And believe me, you should also be USING your Group Boards.  They aren’t just there to look at, or for OTHER people to benefit from.  I pin stuff to every one of mine pretty much every day X 365.  Some are my pins, but I pin other folks stuff too.  I have Tailwind Tribemates that I need to pin, for example because they’ve pinned my stuff.  Or if I see a high-performing pin that I like – adding it will boost the visibility of my board. 

You should have a board for every topic that you blog about, and maybe a few for topics that you don’t cover.  If it’s a topic that your readers might be interested in, you should have a group board for that.  For instance, if you are a food blogger, you should also have boards for parenting, organizing, social media, crafts, home improvement, etc.  People don’t just like to cook, they usually like LOTS of things and you should indulge that desire.  They’ll reward you, I promise!

My Disney board is HUGE!  I don’t have a single Disney pin to my name, but if people are pinning Disney stuff, they’ll see me sooner or later.  Same thing with food.  I can’t cook to save my life and don’t have a single recipe on my site, but my friends do.  I wanted some place to share their pins – enter Recipes from All my Foodie Friends.  It’s one of my top boards.

How to Manage Your Group Boards

Of course, it is a bit of work to manage group boards.  I have to set and enforce the rules for each board and I get a lot of requests for new people to join them.  But it’s great because I get to contact new people and maybe sign them up for my newsletter – maybe sell them an Ebook or my Coaching Services.  That’s a great way to grow your lists, just make sure you get their Email and their permission to mail them – most will say yes.  

After a bit of trial and error, I landed on some standard rules for my boards.

Please, no spam and nothing for sale. 5 pins per day – stay on topic or you will be removed without warning.

Now of course, I don’t sit there and count each pin, but you don’t want people to throw out 20 pins in a row and shove everyone else’s pins down the board.  And people who sell stuff can just get crazy, so I might let a few slip through, but if they get obnoxious about it – they get the boot. 

People are mostly good about staying on topic except for my parenting boards.  I finally had to get really tough on those and I boot several people every week.  Parenting is PARENTING folks, not losing weight, crocheting doilies, getting rich, or going on a cruise.  Argghh!  

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But you do need to monitor them.  I had a client who found some folks posting naughty pictures to his group board.  That was gross and could’ve gotten him in trouble if he hadn’t caught it quickly and reported them.  That’s why you want to each request carefully. 

I decide who I want to invite and who I DON’T (anyone who looks spammy or has bad looking pins or nothing useful to contribute to the category).  Then I go in and add 15 or 20 people at a time.  I do wish Pinterest made that process a little bit easier, but it is what it is. 

VALUABLE TIP.  I find it easier to just add most people to all my boards rather than remember that this one wants recipes and this one wants organizing, etc.  I have close to a dozen group boards after all.  But the interesting thing is that most of the people I invite accept every board I send them!  That gives my Group boards much better visibility (more signs in their yard!), so why not?  That’s pretty awesome since I mostly started going this because I was too LAZY to write down who wanted what.  

Plus it makes my boards look really popular and active to Pinterest, which I’m sure gives me more “juice” as a user.  I think that’s a pretty awesome payoff.  

How to Create a Group Board

To create a group board, all you have to do is invite at least one other person.  Once they accept – voila!  You are a Group Board Owner!  Here’s a simple trick to find those first few people to launch your group board.  If it’s a food board, I search on names of my Followers containing cook, chef, eat, food, cuisine, etc.  Eeeasy peesey!  

As a rule, you want your group boards to be pretty meaty.  No one is going to bother joining a board with only 50 pins – yuck!  Usually I’ll take an existing board with a few hundred pins on it and switch it to a group board.  Or I’ll build up a new board with Tailwind or Viral Tag before I’ll release it to the public.  My biggest board has 90,000 pins and my smallest is probably 3,000ish.  

Hope that helps you to get going with your own group boards.  I think you’ll be glad you did.  If you are interested in joining my group boards, here is my new form to request to be added to my group boards and maybe my newsletter

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This is one of my BEST Pinterest strategies, so pay attention!  You need your OWN group boards.  Seriously, you NEED them.  Best way to get Followers, repins, and more visibility for your profile.  My group boards get me about 600 new Followers every month.


  1. ya,u r right .thanks a lot for your help

  2. Great Advice! Thanks! Pinned for future reference!

  3. Wow, where do you find time for all those groups! I need to put together a group board. I’m feeling a little overwhelmed at the moment because I’m new, and trying to balance everything that goes into blogging, driving traffic, social media, etc. is proving to be a challenge. Thanks for the great post!

    • Adrian's Crazy Life says:

      So true! Blogging can be overwhelming. If it helps, I’ve started a new Facebook page with resources for new or struggling bloggers (which covers MOST of us, I think). I post daily tips on various aspects of blogging, plus I feature a new blogger every weekday.

  4. I’m pinning this article! I’m on a bunch of group boards, but I have not started my own, yet. It’s definitely on my to-do list. Thanks for the tips!

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